Larry Hurley’s Photo Of The Week: Poinsettias at Behnke’s Largo
Poinsettias at Behnke’s Largo growing location, November 20,2004
In our prime growing days, Behnke’s sold around 55,000 poinsettias a year, most of which we grew ourselves. This photo is part of one of the three greenhouses we had at Largo, all of which were full of poinsettias.
We grew mostly red, of course, but we also grew thousands of white and pink, and every year had several hundred each of other many interesting varieties, with names like ‘Monet’, ‘Jingle Bells’ and ‘Burgundy.’ We found that the odd colors sold best in the first couple of weeks after Thanksgiving, and once Christmas got closer, people mostly wanted the red ones. We assumed that much of this revolved around people buying them for gifts, and sticking with the “safe” choice.
We sold a lot of “points” through our retail garden centers, but many more went out at discounted prices to churches, institutions and fundraisers. Imagine the complexity of selecting, sleeving, and delivering all of those plants in a four week time period. We might have a dozen trucks out on the road at once. Behnke’s slogan was “Known for Quality Plants.” And that was certainly true of our poinsettias, which, in my opinion, were the best on the market.
Remember, when you buy your poinsettias this year, that it is important to unpack them from their sleeves as soon as you get them home. Plants and fruit, (e.g., apples) produce small amounts of a chemical gas called ethylene. If the ethylene is trapped in the sleeve with the poinsettia for more than a few hours, the leaves become droopy and the plant looks “tired,” and they don’t grow out of it. It’s one reason that cheap poinsettias in some box stores look like they need water even if the soil is moist. They have probably been in a box or a sleeve in a warehouse for longer than they should be. Also, remember that poinsettia stems are brittle and break easily, so exercise care when you are removing the sleeve!
May your poinsettias never droop, and I hope your holiday season is a pleasant one.

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